Backlash.

(c) Ellen Rumel 2010

These strange times we're in, there's an obvious mismatch between bloggers' anticipation and an artist's demand for their own creative output. While the blogger is already raving about the "fresh" and "rad" qualities of a tune that was recorded with the internal mac microphone (lo-fi!!! no-fi!!! shit-fi!!!), the shittier the better, the artist might well consider that very result just some demo stage tryout. However, sometimes this share of creative indifference towards the sound quality of the output is able to lead to instant stardom, see Nathan Williams' first album that was celebrated at least in part simply because of these features.

So if you listen to Portland, Oregon's garage outfit Youthbitch's latest tune, please bear in mind that it's a demo, or, in other words, not exactly meant to sound that way. Still, the rad/hip blogger somewhere deep inside me likes Cool California just the way it is right now, and I guess it's because the way it was recorded perfectly fits the lyrics and the overall bitter irony towards contemporary Golden State hipsterdom.

Youthbitch - Cool California (Demo)